Pay-per-click keywords

The budget friendly way to get to the top of national searches on Yell.com

If your customers come from anywhere in the UK, then we have a flexible and cost-effective way to appear above all other Advertiser and Standard Business Listings on national search results. In addition to greater prominence, your chosen keywords will help generate relevant sales leads, and you only pay for the clicks through to your website.

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Costs and payments

Guidelines & Policies

Advertising conditions

Choose how much you are willing to pay

There is no set price for keywords. You choose for each click-through*. The more you pay the higher up the list you will appear, so, the advertiser who bids the most for a keyword will be shown first.

Set a daily budget

To ensure you do not overspend and there is no minimum time or spend commitment (other than the initial payment which must exceed £50—this will be offset against click-throughs to your site).

Specify a maximum price

you are willing to pay for a click-through to your website.

We will only charge you when someone clicks through to your site to find further information about your company, or purchase a product or service from you. You are able to update your advert, keywords and maximum cost per click (bid price) as often as you like.



*minimum bid price of 20p per click

You can amend, update and manage your campaigns online at any time. To purchase over the phone or for further advice please call our dedicated pay-per-click executive support team on 01420 592321