When you're deciding whether to invest in Yellow Pages advertising, facts and figures only paint part of the picture. Read some reviews from other Yellow Pages customers to see what they think of their Yell advertising.

As a well-established company we have advertised in several forms of media throughout the years. However, we still feel that the best responses we receive from new customers are a direct results of our adverts in the Yellow Pages and on Yell.com... Our adverts are full of colour and well defined, allowed us to state all of our products and services. We recently decided to increase our advertising with Yell to include the 118 24 7 service which we believe is another great source of potential enquires, which I am sure will pay dividends.

By advertising in the Yellow Pages and Yell.com any potential customers can easily find our details, increasing the chances of improving our sales performance. We have a three quarter page advert in the local Yellow Pages, which we find doesn't take long at all to pay for itself; in fact, the short time it takes to recoup its cost emphasises how effective it can be at attracting new customers. We believe that the Yellow Pages is the most used directory around, making it the best medium of advertising for our business...

After taking a short break from paid advertising I found that interest in my business was waning. This interest duly increased once I had arranged my advert in the Yellow Pages, and the calls have started to come in again. I now believe that the Yellow Pages is the best advertising directory, it is more cost effective than its competitors and also covers a larger catchment area...