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The Yellow Pages directory has a new look!
At Yell we’ve been listening to what our users want and as a result the directory is undergoing new and exciting changes from directories publishing from July 2010. These include moving to a smaller more compact size, a new Name Finder A-Z section at the back of the directory and Local listings added within the classified section.
The new look directory will incease usage and therefore drive more leads to your business!
Locality Listings & Name Finder section combined with Compact size, could increase
Yellow Pages usage by 12%* proving people like the format and are more likely to use it to find a business like yours.
Compact directory size
The new more portable size is easier to use, easier to store and more environmentally friendly.After one year 85% would prefer to receive a compact rather than a standard A4 directory again**
91% of those who were delivered a compact directory agree that Yellow Pages is easy to use***
New Advert Names & New sizes
The only advert names that are changing are the semi-display adverts:
- 15 mm is changing to Small Business Card
- 30 mm is changing to Medium Business Card
- 45 mm is changing to Large Business Card
The table below shows the new advert sizes:
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New Name Finder A-Z section
We're adding a brand new business Name Finder A-Z section towards the back of the directory.
All businesses will be listed in alphabetical order making it easier to find a company where you already know their name.
77% of users agree it would be good to have a complete listing of all businesses alphabetically at the back of the directory****
Improving local searches in the classified section
95% of Yellow Pages directory users agree that they try to find businesses that are local to them.****
For this reason we’re making it easier for our users to find a local business by introducing new Local Listings within the classified section.
To drive more value to our advertisers we’re also removing Free listings to ensure that all classified leads go to paying advertisers.
New additional benefits for qualifying advertisers
Display advertisers that take Yell’s Call Counter Geo™ call monitoring service qualify for a Free linked Local listing and a Free linked Name Finder listing. These will show the advertisers name, location, call monitoring telephone number and page reference to their display advert(s).See terms and conditions for further details.
Click here to find out more about Yell's free† call monitoring service, Call Counter Geo™
Free linked Name Finder listings
- Free to display advertisers with Call Counter Geo™
- 1 Free linked Name Finder listing per directory
- Page references to all qualifying adverts in the directory
- The Call Counter Geo™ telephone number will be the same as that appearing in the largest qualifying advert within the directory
- Locality will be highlighted in blue font
Free linked Local Listings
- Free to display advertisers with Call Counter Geo™
- 1 Free linked Local listing per classification
- Page references to all qualifying adverts in the classification
- The Call Counter Geo™ telephone number will be the same as that appearing in the largest qualifying advert within the classification
- Locality will be highlighted in blue font
If you're an existing customer that wishes to change your advert to qualify for these additional benefits please do one of the following:
- Log into your account to change your advert by clicking here
- Email Customer Services at service@yellgroup.com
- Or telephone 0800 555 444
Related Links
* Critical Research 2009. Estimated from Local Listings & Name Finder research amongst YP users (used YP in last 3 months) in Reading area with access to the internet and YP; and Compact launch research in Gatwick.
** Saville Rossiter-Base August 2009. Based on respondents aware that they had a compact directory and expressing an opinion.
*** Saville Rossiter-Base, August 2009.
**** Critical Research November 2009. A sample of Yellow Pages users – Use Yellow Pages at least once every three months. Results shown are based on past research and no guarantee of future behaviour.
† Subject to eligibility criteria, terms and conditions apply.
** Saville Rossiter-Base August 2009. Based on respondents aware that they had a compact directory and expressing an opinion.
*** Saville Rossiter-Base, August 2009.
**** Critical Research November 2009. A sample of Yellow Pages users – Use Yellow Pages at least once every three months. Results shown are based on past research and no guarantee of future behaviour.
† Subject to eligibility criteria, terms and conditions apply.